Supporting PP by organizing a 5k.
A group of friends in Seattle chose to take action over apathy and decided to hold a 5k, called March On 5k in support of Planned Parenthood. The race has been held twice and raised roughly $40,000 total for the organization.
For the second year, the team and organization needed a unified brand identity and more modern extension from their first years outlined logo of Rosie the Riveter.
Hero photo by John McLellan