Why should you make a mood board? The purpose of a mood board is to help define the visual direction and color palette of your brand. It is a great exercise to try if you’re looking to narrow down your brand style by combining images …Read More
What is the difference between a “font” and a “typeface?” Before we dig into pairings, I wanted to shed light on the difference between the words “font” and “typeface.”A font is a single weight of a typeface, such as book, italic, bold, semibold, and heavy. A typeface is made up of multiple fonts …Read More
An interview with Gather Seattle Founder, Chloe Csadenyi-Benson for the launch of her newest endeavor — The Gather Podcast. Click-through for the link to listen!Read More
What Alexandra Studios offered: Brand Identity
Since Petra was actually my and my husband's day-of coordinator Day-of-Coordinator for our wedding, Petra and I already knew we were a great working match. We started out meeting for coffee so I had the opportunity to really get to know Petra, her story, and to learn her “why”. The “why” is so important.
Photo by Tetiana Photography